The Indigo Row Story

Hello there, I’m Heather! Most of you know me as the momma of 7 kids and a dog because - CrAzy. This is me and the love of my life, Matt. With us in this photo are just two out of our baseball team of kiddos, Arrow & Indigo. (No they aren’t our favorites - haha. We weren’t supposed to have kids at this shoot, but we snapped a picture with them since they were the only two with us at the time. Admit it, you know just how difficult family pictures are at coordinating!) Ironically enough though, she’s the “Indigo” in and he is the “Row” in our Indigo Row.



We have always had a love for the outdoors, rocks & crystals, and all things high vibe. We have traveled all over to different gem shows for years to be able to add new pieces to our own collection. I have made jewelry for myself & friends for as long as I can remember. Since I can never sit still and the 7 kids didn’t keep us busy enough apparently, we thought we would stop being selfish and share our love for crystals with everyone. My deep love of crystals and all these cute kids inspired our favorite product which grew our following so quickly: Mama's Rings. From there, our little business that we started online has turned into a not so little business and in only a few short months and we've recently opened our first storefront in Daybreak, Utah.

We just want to say a BIG THANK YOU for supporting us and being so sweet and supportive through all of this. Running this business is so rewarding and allows us to continue creating memories with all 7 of these amazing kids. We started out making all of these custom handmade pieces of jewelry in between family life with just the 2 of us. We are proud and grateful to say that our team is growing which is shortening those lead times and allowing us more time to create new collections. Anyway, we hope you know that so much love goes into each and every piece we create. Thank you for letting us make pretty things for you! We hope you love them as much as we love making them for you all. You guys ROCK!